![]() The website allows users to select frames by size, shape, color, and material. The company's blog features listicles and articles that discuss their products, arranging them by popular-culture occurrences and various subject matter such as Harry Potter houses and the zodiac. It distributes some money made from sales of that collection, "ReMakes by Zenni", to One Percent for the Planet and the Wyland Foundation, two non-profit organizations focused on the environment. Zenni offers a collection of glasses constructed entirely from recycled plastic. It has a four-year contract with the designer Iris Apfel to create a line of glasses. The company offers prescription safety glasses marketed for people studying science and collaborated with Rashida Jones for a line she organizes. ![]() Customers can add an tailor-made etching to the glasses' arm. The designers work with professional gamers and people in sports halls of fame to create themed glasses. The company's designers create every glasses frame sold on its website. It is able to keep costs down compared to glasses specialty stores by offering brands they have created instead of name brands. It sells 2,300 frames and supports progressive lens and bifocals but does not support contact lens. The company sells glasses and sunglasses on the Internet only. Website and products Ī person ( left) and Liz Gorinsky ( right) wearing Zenni Optical eyeglasses Zenni had $390 million in revenue in 2021 and in 2022 had sold 45 million glasses starting from its founding. In 2019, the company sold almost six million glasses that year. In 2013, Zenni had average daily sales of 3,500 glasses, which the San Francisco Chronicle said made it "one of the largest online purveyors of eyewear in the world". A number of customers who visited their website after seeing the commercial encountered a message that eyeglasses deliveries would be delayed for between three and four weeks owing to the government's required suspension of factory work in response to the COVID-19 pandemic in mainland China. The company released an ad during Super Bowl LIV in February 2020 that featured George Kittle, a San Francisco 49ers tight end. Bulls team members Ryan Arcidiacono, Wendell Carter Jr., and Zach LaVine became Zenni ambassadors. The company inked an agreement with the NBA team that lasted five years, allowing it to become the first brand featured on the Bulls' jersey patch. Īt the beginning of the 2018–19 NBA season, Zenni's name started being featured on the left side of the Chicago Bulls jersey. The robots checked a glasses' color and shape to confirm it is assigned to the right customer's bag. In 2022, robots took the place of some workers at Zenni's Novato facility. The Ohio facility is twice as large as the California one. In 2020, it purchased a building in Obetz, Ohio, to act as a lab that molded lenses for frames employed nearly 100 people there by the end of 2022. The company operates a California warehouse to support West Coast orders. It has 1,000 employees at its 248,000-square-foot Chinese factory in Danyang, Jiangsu. The company is based in Novato, California, where it employed 100 people in 2020. Around 2014, co-founder Zhen acquired the building occupied by the Marin Independent Journal to house Zenni. Before being renamed to Zenni Optical when it began offering $7 and $8 glasses, the company was named. Zenni Optical was founded in 2003 by Tibor Laczay and Julia Zhen. ![]() ![]() Reviewers found Zenni's return policy to be inferior compared to competitors. After trying Zenni glasses, Los Angeles Times consumer columnist David Lazarus found the "overall quality was pretty good" but his frames did not fit well and needed to be adjusted by an optician, while Reviewed 's Madison Durham said the glasses' prescription did not match the standard of competitors'. Reviewers praised Zenni for its low prices, diversity of options, and having sturdy glasses for children. It is able to keep costs low by selling its own brand of frames instead of name brands, manufacturing frames in China in a Danyang, factory, and not offering customer support. Zenni created theme glasses through collaborations with professional gamers, sportspeople, the designer Iris Apfel and the actress Rashida Jones. The company sells more than 2,000 types of prescription glasses and sunglasses but does not sell contact lenses. Founded in 2003 by Tibor Laczay and Julia Zhen, it is based in Novato, California. Zenni Optical (formerly ) is an American online retailer of prescription glasses and sunglasses. ![]()
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